Number of Positions: 2

Qualification: M. Tech, MCA, B.Tech/B.E. in Computers, B.Sc in Computers

Experience: Minimum 3 years of experience in digital marketing or a related field.

Job Description: We are seeking a highly skilled and motivated Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and implementing effective digital marketing strategies to enhance our online presence and drive business growth. You will collaborate with cross-functional teams to create engaging content, optimize campaigns, and analyze data to ensure maximum impact. The ideal candidate should have a strong background in digital marketing, exceptional content creation skills, and a passion for staying up-to-date with industry trends.

Responsibilities:

• Develop and execute digital marketing campaigns across various platforms, including social media, email marketing, and search engine optimization (SEO).
• Create compelling and targeted content for websites, blogs, social media channels, and other digital platforms.
• Conduct keyword research and optimize website content for improved search engine rankings.
• Manage social media accounts, including content creation, scheduling, and community engagement.
• Monitor and analyze campaign performance using various analytics tools, and make data-driven recommendations for optimization.
• Stay updated with industry trends and emerging digital marketing strategies.
• Collaborate with graphic designers, web developers, and other teams to ensure brand consistency and optimal user experience.
• Identify and implement opportunities to improve lead generation and conversion rates.
• Prepare regular reports on digital marketing activities and provide insights to stakeholders.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven work experience as a Digital Marketing Specialist or similar role.
• In-depth knowledge of digital marketing strategies, channels, and tools.
• Strong content creation and copywriting skills, with the ability to adapt writing style for different platforms and target audiences.
• Proficiency in SEO techniques and best practices.
• Experience managing social media platforms and executing social media campaigns.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Familiarity with web analytics tools, such as Google Analytics.
• Excellent communication and collaboration skills.
• Detail-oriented with the ability to manage multiple projects and meet deadlines.